Abbas is a Governor award recipient and a Cannes Lion winning creative guy with more than 13 years of experience in copywriting, viral content creation and technology.

 

He started his career working as a software engineer for technology giant Capgemini for 4.3 years before joining the prestigious Xavier Institute of Communications, Mumbai for a PG diploma course in advertising and marketing.

 

He has so far worked for reputed advertising agencies like Ogilvy, BBDO, Mullen Lintas, Nihilent Hypercollective, Dentsu Webchutney, VMLY&R, The Glitch, FCB Kinnect and has also run a content company called Tales N Talkies Media as a co-founder.

 

Some of the note-worthy campaigns he has worked on are Ariel – Share the Load, Tata Tea – Jaago Re, Bio- Oil – Pregathron, HDFC Bank – Vigil Aunty, 92.7 Big FM – Dhun Badal Ke Toh Dekho, Royal Challenge Whiskey – IPL 2021 among many others.

In addition to that that, he has written and directed massively viral films for his own Youtube channel and garnered 55,000 plus subscribers and 10 million organic views.